Privacy Policy


Apparently sites need these privacy disclaimers these days. In brief, I’m a sole proprietor, and I have very little interest in your private data. If you want to buy a book, I sell books, and will need to collect some data to make that happen (like your name, email address, and shipping address) — but if you buy the book from Amazon, Kobo, or Indigo I’ll never know it was you (in other words, if you don’t give me your personal information, I won’t have it). Even if you do buy a book through this site, I won’t have your credit card info, that’s handled securely by a third-party payment processor (Stripe or PayPal). I have a mailing list that uses MailChimp as its platform — they’re cool, it’s opt-in, you can unsubscribe at any time, and I only send a few newsletters a year (the sign-up box is in the left sidebar). This site will use a cookie to make sure that the pop-ups only show once for you (like the one on the main page advertising the course — I don’t want that bugging you every time you visit the site). The site uses a plugin for Google Analytics to let me know if I have few or many people visiting the site. They may track some stuff about your browsing, I honestly don’t really know how it works, but it’s a pretty common tool.

Who I am

I’m John, author of The Value of Simple, and the website address (you’re here now, unless someone copied this) is:

What personal data I collect and why I collect it


The site will leave a cookie to note when you have seen a pop-up (e.g., one advertising the course, a note about a recent change, or low stock warning in the shop). This helps make it so that you don’t see the same pop-up again. Generally, these cookies last 30 days.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.


This site uses Google Analytics, which may record basic demographic information about your visit (which part of the globe you’re from, what language your web browser is reporting, which browser you’re using). It’s possible Google Analytics is also tracking information such as IP address.

Who I share your data with

No one, at least not that I send to someone. Google (and also Stripe and PayPal and Mailchimp if you buy a book or sign up for the newsletter) collect certain data on my behalf.

How long I retain your data

I keep what I need for reporting my taxes (i.e. sales data) for a minimum of 7 years.

What rights you have over your data

The default privacy terms template had a note in here about having the right to receive an exported file of the personal data I have, but I honestly have no idea how I would do that, other than for a sale (other than for a sale, I don’t think there is any data to export anyway).